Southpole Clothing – The Ultimate Destination for Urban Fashion

Southpole has been a defining force in urban streetwear since its inception in 1991. Our brand blends modern trends with timeless designs, creating a unique style that resonates with street culture enthusiasts worldwide. Whether you’re looking for baggy jeans, stylish hoodies, or trendy joggers, it has you covered.

Elevate Your Streetwear Game with Southpole

Southpole has been a leader in urban fashion for decades, setting trends with bold designs, premium fabrics, and a commitment to authenticity. From baggy jeans to stylish hoodies, clothing is crafted for those who embrace self-expression. Whether you’re looking for jeans, joggers, or vintage-inspired shirts, you’ll find the perfect blend of comfort and style. The logo represents a culture of confidence and individuality, making it a must-have in any streetwear collection. Step into the world of it and redefine your wardrobe with pieces that stand the test of time.


OFFICIAL BRAND STORE | WEBSITE

Premium Hoodies & Jackets for Every Season

Southpole hoodies and jackets provide warmth and style, making them essential for every streetwear lover. From zip-up hoodies to heavyweight sweaters, these pieces are designed to keep you comfortable without compromising on fashion. Puffer jackets and varsity jackets bring a touch of vintage flair, while zip-up hoodies offer a sleek and casual look. Layer up in premium-quality materials that make every outfit stand out.

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Our Legacy in Urban Fashion

For over three decades, Southpole has been a driving force in urban fashion, shaping the streetwear culture with its bold designs and trendsetting styles. Founded in the 1990s, the brand quickly gained popularity for its signature baggy jeans, graphic tees, and stylish outerwear. We weren’t just a clothing brand—it became a movement, influencing street fashion across the world.
From the early days of oversized denim and embroidered jackets to today’s modern takes on vintage streetwear, it remains true to its roots. Each piece reflects a commitment to quality, authenticity, and the urban lifestyle. Whether it’s joggers, cargo pants, hoodies, or polos, we continue to define what it means to dress with confidence.


Why Choose Southpole?

Timeless Streetwear Aesthetic

Southpole has been at the forefront of streetwear fashion for over 30 years, offering designs that capture the essence of urban culture.

High-Quality Materials & Craftsmanship

Our products are crafted with durable, premium materials, ensuring long-lasting wear and comfort.

Affordable & Trendy

We believe in making high-quality street fashion accessible to everyone, providing premium designs at affordable prices.

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Authentic Urban Style

Southpole captures the essence of urban fashion with bold designs and street-ready apparel. Every piece reflects a rich heritage of self-expression and trendsetting style. Whether it’s joggers, baggy jeans, or a zip-up hoodie, you’ll find clothing that defines individuality and confidence.

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High-Quality Materials

From premium denim to soft cotton blends, Southpole ensures every item is made with durability in mind. Jackets, shirts, and jeans are crafted with the highest quality materials, ensuring long-lasting wear and timeless appeal. Enjoy comfort and style that stand the test of time.

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Perfect Fit for Every Style

Whether you prefer oversized, slim-fit, or relaxed silhouettes, we offer a variety of fits to suit your style. Vargo pants, joggers, and sweatpants provide comfort and versatility, making them ideal for any occasion. Dress them up or down for a classic streetwear vibe.


Customer Reviews

“I’ve been wearing jeans since high school, and they never disappoint! The quality is unmatched, and the baggy fit is exactly what I was looking for. I also grabbed a hoodie, and it’s easily the most comfortable one I own. Highly recommend clothing for anyone who loves classic urban fashion!”
Michael Carter
RZR Owner
“Southpole joggers and sweatpants are my go-to for everyday wear. The fit is perfect, and the fabric feels super soft. I also got a jacket for the winter, and it’s surprisingly warm and stylish. I love how it keeps its streetwear authentic while improving quality over the years!”
Jessica Martinez
Off-Road Enthusiast
“Southpole never disappoints! I recently bought a graphic tee and cargo pants, and they fit perfectly. The fabric is soft but durable, and the designs are always stylish. Their hoodies are also amazing—warm, comfy, and perfect for casual wear. Definitely a brand I’ll keep buying from!”
Brandon Lewis
Polaris General Driver

Frequently Asked Questions

Is Southpole still in business?

Yes, Southpole is still in business and continues to release new collections. The brand remains active in the streetwear scene, offering affordable and stylish clothing for a wide audience. Over the years, Southpole has adapted to changing fashion trends while maintaining its core identity. Their products are available through major retailers and online platforms like Amazon and Walmart. Southpole may not be in the spotlight as much as in the early 2000s, but it retains a loyal customer base and steadily updates its catalog to stay relevant in today’s market.

Are Southpole jeans true to size?

Southpole jeans generally fit true to size, though some styles may vary depending on the cut. Most customers find that their regular waist size works well, especially in classic and relaxed fits. However, it’s a good idea to check the specific product’s size chart before purchasing. Some of their baggy or slim-fit designs may feel slightly looser or tighter than expected. The brand typically uses durable materials with some flexibility, which helps in achieving a consistent fit. If you’re shopping online, reviews often give helpful insights about whether a particular pair runs large or small.

Where can I buy Southpole clothing?

You can buy Southpole clothing from a variety of sources. Major online retailers like Amazon, Walmart, and eBay carry a wide selection of their products. Some department stores and discount outlets also stock the brand, both in-store and online. Official website offers the newest arrivals and deals directly from the source. Additionally, fashion resale apps and secondhand platforms often list older or vintage items for collectors and fans. Availability may vary by region, but overall, it’s relatively easy to find their apparel at affordable prices through many trusted sellers.

What makes Southpole jeans unique?

Southpole jeans are known for combining urban style with comfort and affordability. The brand gained popularity for its bold, baggy fits in the early 2000s, becoming a streetwear staple. Today, they offer a range of styles — from loose and relaxed to tapered and slim — to match evolving fashion tastes. The designs often include distinct stitching, logo patches, or graphic elements that give them a standout look. Built with durable materials, Southpole jeans are made to last and appeal to a wide audience. Their blend of style, price, and street culture roots sets them apart.

Does Southpole offer vintage-style clothing?

Yes, Southpole offers clothing that channels vintage streetwear aesthetics. Many of their items feature bold logos, baggy cuts, and throwback graphics reminiscent of late ’90s and early 2000s fashion. While the brand continues to update its line for modern appeal, it stays true to its origins. Some collections are intentionally retro, designed to reflect the brand’s heritage. Fans of early hip-hop-inspired fashion will find plenty to like. In addition, older pieces from previous decades are available on resale platforms, giving you authentic vintage options alongside current retro-inspired releases.

How do I take care of Southpole clothing?

To keep Southpole clothing looking fresh, follow standard care instructions found on the garment labels. Most items are machine-washable — use cold water to prevent fading and shrinking. Avoid using bleach or strong detergents, especially on printed or graphic pieces. For jeans or heavy fabric items, turn them inside out before washing to protect surface details. Tumble-drying on low heat is usually safe, but air drying can help maintain the shape and color longer. With proper care, Southpole apparel remains durable and retains its style even after repeated wears and washes.